Designed To Be Treasured
Moma Hilo is a responsible womenswear brand crafting timeless, sculptural pieces right here in London. Born from a desire to reconnect us with the clothes we wear, we champion slow fashion in a world of overproduction and disposable trends.
Every garment is made-to-order using carefully sourced deadstock fabrics and produced locally in London by female-led, small-scale manufacturers. Every piece has purpose, and is designed to be treasured.
Our Makers and Suppliers
At Moma Hilo, we believe that every garment carries the story of the hands that made it. Our pieces are crafted with care by skilled makers who share our commitment to craft, sustainability, and ethical production. We are proud to work with local manufacturers and deadstock fabric suppliers who bring expertise, passion, and integrity to every stage of the process.
Our Story
Moma Hilo is a brand built on nostalgia, craft and transparency. Click below to learn our story.
Our Brand Name
Named after four women in our founder Penelope's family, our name highlights our brand values.
Our Processes
At Moma Hilo we work with local, London based, female-owned manufacturers. We use deadstock fabrics and responsible materials for all of our products.
Book An Appointment
Book a one-to-one appointment with Penelope to try on Moma Hilo pieces, get measured, and explore the collection in person.
The MH Journal
It All Begins With Stillness - A conversation with artist Vera Amiel
In this Journal Entry, our founder Penelope interviews artist Vera Amiel, whose delicate black ink drawings reflect the quiet strength found in everyday womanhood. Now living in North Yorkshire, Vera draws inspiration from stillness and simple gestures. After discovering Moma Hilo, she created a beautiful piece inspired by our Augusta Dress. Vera opens up about her creative path and the women who inspire her work.
Q&A with Diana Kakkar of MAES London
At Moma Hilo, we value meaningful connections and ethical production. We’re excited to share our interview with Diana Kakkar, founder of MAES London - one of our North London factories. With a global career and a passion for local manufacturing, Diana’s vision aligns closely with ours. Here’s a glimpse into her journey, team, and innovative approach, interviewed by our founder, Penelope.
Made With Heart - Inside the Family-Run Studio of No.46 Park Road
No.46 Park Road in Crouch End is a family-run studio filled with handcrafted candles, concrete homewares, and watercolour art. We recently collaborated with Mackenzie, the artist and shopkeeper, to create a special candle for Moma Hilo. Here, we chat about the studio’s story, family values, and the magic of making by hand.